Number 3: Spent More Time On Marketing Than Connections
If I could do it all over again, I would spend less time with marketing and outreach AND I would spend more time nailing down a plan for EVERY person that walks through the doors of Catalyst Church. I spent a lot of time planning and strategizing how to reach people and let them know Catalyst exists. I thought we had a good plan to help people get connected at Catalyst Church. Turns out, not so much.
It is currently way too confusing for people to take their Next Step. It has to be simple, strategic, and obvious. We have had over 300 first time guests and 50 decisions to follow Jesus in our first 10 months. That is great, however the question that haunts me is, have they connected to God and to the local church? I know that not everyone will connect at Catalyst, and I’m completely okay with that. It takes all kinds of churches to reach all kinds of people. However, there are some who could have and would have connected if Catalyst had a better system in place from day one. We had ideas and goals, but I dropped the ball on exactly how these ideas and goals would be implemented…AND it was simply because I didn’t spend enough time planning and working a plan.
Lesson: Manage the vision and/or raise up leaders who will manage the vision of seeing people connect in relationships and in responsibility at Catalyst Church.
